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Take your brand to the next level and stay ahead of the game. We research trends relevant to your industry and target audience, interpret them and customize their application to product development and marketing strategy.
Staying focused on just the beauty markets allows us to ensure our direction is focused and refined so you're delivering product that’s relevant and saleable.
Founded by Katie Fielding, That’s The Beauty Of transcends the idea of a “one size fits all” path, with a focus on bridging the gap between passion and purpose. "As a forecaster, I look at many things for inspiration, like the runways, retail trends, colour and design, art, media, pop culture as well as design movements outside of beauty, like technology trends, science and architecture. All can provide signs of change, but I also think we need to look beyond all of that to the bigger picture to define consumer trends, cultural trends, political movements, lifestyles and other currents that are shaping the world at a much higher level." - Katie